Behind every logo there’s more than just graphic design. There’s a story, an identity, a purpose. In the fashion world, logos don’t just identify brands: they tell stories, convey values, and build tribes. Often, wearing one symbol or another on your chest, your shoes, or your shoulder can say more about you than a thousand words.
Today, we look back at the origin and meaning of some of the most iconic logos from the Esdemarca catalog, and how they have evolved into true style symbols.
ESD MAGAZINE
By: ESD Team
Polo Ralph Lauren: the American dream at full gallop
The horseback polo player is one of the most recognizable logos in the world. It was created by Ralph Lauren in 1972 to reflect elegance, tradition, and relaxed luxury. Inspired by the British elite sport, the emblem aimed to bring aspirational aesthetics to the American middle class.
Today, the logo is synonymous with accessible sophistication and has transcended generations, styles, and cultures. Wearing it is a way of saying, “I know the value of the classics.”
Tommy Hilfiger: a wink to maritime code
The blue, white, and red rectangle of the Tommy Hilfiger logo isn’t a random choice of color: it’s a symbol from the nautical alphabet. It represents the letter “H,” which in maritime flag language means “I have a pilot on board.” In the 80s and 90s, Tommy Hilfiger adopted this code as a statement of identity.
Over time, the logo has become associated with the American preppy aesthetic, but also with streetwear and pop culture. It is one of the few symbols that have survived the ebb and flow of trends.
Fred Perry: from the tennis court to counterculture
The laurel wreath of Fred Perry was designed in 1952 as an emblem of sporting triumph. Fred Perry himself, Wimbledon champion, chose it as a nod to his tennis legacy. But interestingly, the logo ended up conquering the streets: in the 70s and 80s, it was adopted by several subcultures.
Today, the laurel wreath symbolizes resistance, identity, and heritage. And it remains loaded with meaning beyond the purely aesthetic.
Ecoalf: a manifesto in typography
The Ecoalf logo is apparently simple: a sober, uppercase typography. But its impact is not visual, but in what it represents. The Spanish brand was born with the promise of making fashion from recycled waste without giving up on design.
Wearing the Ecoalf logo is an act of ethical declaration. A way to dress with awareness and support a new paradigm in the textile industry.
Save The Duck: the emblem of cruelty-free fashion
The friendly orange duck of Save the Duck represents much more than a cute image. It is a symbol of the brand's commitment to animal cruelty-free production: no feathers, no fur, no compromises. From the beginning, Save the Duck has opted for recycled technical fabrics and vegan alternatives, turning the duck into a symbol of modern sustainability.
Today, seeing that logo on a garment means dressing with values, without giving up functional design or innovation.
Psycho Bunny: irreverence with elegance
The Psycho Bunny logo—a skull with rabbit ears and two crossed bones—was born as a break from convention. Combining classic tailoring with punk references, the New York brand fuses the formal with the rebellious.
The result? A symbol that attracts those who understand that style can (and should) have personality. Wearing Psycho Bunny says: “I dress well, but in my own way.”
Fashion logos are more than just labels: they are silent manifestos, personal shields, style flags. They connect us to a story, to a legacy, or to a way of seeing the world.
And while some trends come and go, there are logos that remain because they’ve managed to build something deeper than just an image: a community, a philosophy, a desire.And if you’re thinking about adding any of these emblems to your wardrobe, remember that Esdemarca’s SALE is the perfect time to do so with style… and with history.
Image credits: Esdemarca, Ralph Lauren, Tommy Hilfiger, Fred Perry, Ecoalf, Save the Duck, Psycho Bunny
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