Despite being the genius who brought it back, the use of pink dates back to the aristocracy, as it is a color that resembles red and represented power and masculinity. Like everything, this vision has been changing over time until reaching our days, directly associated with femininity. In explaining Valentino's fall winter 2021 collection dyed entirely in hot pink, Pier Paolo stated that it was a pigment "symbolic of love, energy, community and freedom".  

Thus, this color that sweeps both summer and winter collections, responds to the dominant trend of dopamine dressing, which refers to dopamine, the hormone responsible for pleasure. This trend had its beginning at the end of 2020 when after the hard months of confinement, life seemed to return to normal. With this, dopamine increased as the feeling of euphoria grew and fluorine colors filled our wardrobes as a means of escape and a symbol of freedom.