For years, fashion brands have spoken through campaigns, discounts, or seasonal trends. Today, the real change doesn’t lie in formats, but in the way of telling. In a world where everything screams, what matters is not to shout louder, but to know how to say what truly deserves to be heard.
This is where editorial storytelling is born — a way of communicating that turns brands into storytellers and their social networks into true visual magazines.
ESD MAGAZINE
By: Sergi Pijoan (Esdemarca Brand Manager)
Beauty also communicates
In this new paradigm, the image is not just a visual support — it’s a language in itself.
On TikTok, fashion is shown from the everyday and the real, without scripts. On Instagram, editorial aesthetics give way to compositions that could belong in an art or photography magazine. Each post becomes a fragment of a larger story — that of a brand that understands that beauty also lies in coherence.
This visual coherence (natural, refined, sophisticated without ostentation) reflects more than style — it reflects criteria. And in times of saturation, taste is the new luxury.
A conversation, not a megaphone
Talking about fashion no longer means imposing trends. It means listening, observing, and accompanying.
That’s why Esdemarca’s social channels don’t seek fleeting virality — they seek to build conversation. They are spaces where aesthetics meet emotion, where content invites you to pause and see with new eyes.
Instead of chasing attention, we prefer to build affinity.
And when that connection happens authentically, social media stops being a showcase and becomes a place where fashion is shared, not imposed.
The beauty of saying less
Inspiring fashion doesn’t shout — it whispers with intention.
In a world of infinite scrolling, telling a story with taste and coherence is the quietest (and most powerful) way to connect. Perhaps that’s the true secret of contemporary communication: not speaking louder, but speaking better — with you.
Image credits: Esdemarca
Esdemarca · Copyright © Fusion Lab, S.L. 2025 B66138827 · Calle Recerca, 1, 08850 Gavà (Barcelona), Spain
Customize cookies
WELCOME TO THE HALLOWEEK OF ESDEMARCA!
We have a gift just for you!
Register now using the button below and receive
10% off your first purchase*
*On a purchase over 1090.18 kr.(see terms in cart).Discount applies only with registrations from this window.
✕CONFIRM YOUR SHIPPING DETAILS:
