Normcore 2.0: the “Quiet Luxury” of unembellished style.

Origin, evolution, and current relevance

The term normcore was conceived as a blend of "normal" and "hardcore," suggesting that wearing simple things could be a radical statement. More than just a fashion trend, it was a manifesto against visual excess.

Currently, version 2.0 revives that philosophy and combines it with the emerging values of the 21st century: quiet luxury, sustainability, authenticity, and timeless aesthetics. The idea is no longer to go unnoticed but to select garments thoughtfully, pieces that speak for you without shouting.  

Keys to enhancing normcore with striking touches

To prevent normcore 2.0 from appearing dull, the secret lies in combining iconic or contrasting pieces that break neutrality without abandoning the minimalist spirit.  

1. Neutral garments with impeccable cuts:
Well-made white shirts, beige or gray chinos, wool sweaters in cream tones. Here, the focus shifts to fit, fabric quality, and drape rather than flashy design. 

2. Textures in focus:
Chunky knits, delicate tweed, soft corduroy, matte silk. A textured jacket can bring life to a plain look. The contrast between smooth and rough defines the new discreet design. 

3. Details with personality:
While the base should remain neutral, subtle yet characterful details can be added: decorative stitching, contrasting piping, mother-of-pearl buttons, slightly structured cuffs, wide lapels, or minimalist metallic closures. 

4. “Statement” pieces:
A dark earth-tone coat like deep cocoa, a beige trench coat, or even ruby-red sneakers are details that elevate the look without clashing.

5. Consistency in the color palette:
Coffee, earthy tones, creams, soft grays, and hints of “red fruits” can be combined harmoniously. This natural palette also aligns with the chromatic trends already seen on runways and street looks this fall.