How to get it right (in style) during the SALE: | ESDMAGAZINE - Esdemarca Store fashion, footwear and accessories

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What’s Worth Buying in the Summer Sales?

When everything is discounted, it’s easy to let impulse take over. But in well-thought-out sales, the key is to prioritize what’s useful, versatile, and timeless. Wardrobe staples, for example, are a safe bet. A well-structured blazer, a white shirt, or a little black dress are investments that never go out of style and can now be found with substantial discounts from premium brands.

Footwear also deserves top priority on your list: white sneakers, minimalist sandals, or leather loafers are comfortable, well-made options that will carry you through the season—and beyond. The same goes for denim: a good pair of jeans transcends seasons. Use the sales to pick up straight cuts, wide-leg, or flare styles in indigo, white, or natural faded tones.

Don’t underestimate the power of accessories. A well-chosen belt or a clean-lined bag can elevate any look in an instant. And finally, don’t miss the chance to lean into sustainable fashion: more and more committed brands are discounting their responsible collections. It’s the perfect moment to discover pieces made from recycled materials, eco-friendly processes, or local production. Purchases that benefit not only you but also the planet.

How to Shop the Sales Without Losing Your Style.

Dressing well doesn’t have to be expensive. But it does require vision. The key to making the most of the sales with intelligence lies in planning and wise choices. Before diving in, make a realistic list of what you need to avoid duplicate or poorly thought-out purchases. Choose items for their fabric and quality, not just the price: the feel often says more than any label.

Opt for neutral or easy-to-combine colors—beige, white, black, navy, gray, earth tones—and think in complete outfits, not standalone pieces. Ask yourself: “What will I pair this with?” Finally, dare to look beyond the season. A 50 % off coat in the middle of July could become your best purchase of the year.

Brands You Can’t Miss This Season.

The sales are the perfect time to bet on brands that combine quality, style, and added value. Some are already synonymous with timeless elegance; others with contemporary design and sustainable vision. And the best part: many offer irresistible options for both men and women.

Among this season’s must-haves are classics like Polo Ralph Lauren, Tommy Hilfiger, and Hackett London, whose discounted collections are the perfect excuse to refresh your premium basics. If you’re into eco-conscious design, Ecoalf remains a benchmark with its technical, urban pieces made from recycled materials.

Interested in footwear? Keep an eye on Hoff sneakers, Sebago boat shoes, Birkenstock’s cult sandals, or Spanish-made shoes from Pikolinos, Wonders, and Art: comfort with a designer touch.

For those looking to elevate their looks with special pieces, Michael Kors, Marella, Tous, and Weekend Max Mara offer bags, garments, and accessories that blend natural elegance with impeccable design. And if you’re into a casual spirit with character, check out brands like Fred Perry, C.P. Company, UGG, or Blauer: perfect for adding authenticity to any outfit.

Each of them—in its own way—shows that the sales can also be the best time of the year to invest in your style.